Sustainable Future Forum – September 29, 2025

Exploring Innovation in Sustainable Solutions and Practical Applications

September 29, 2025 | 10 a.m. – 3 p.m.

$35 Early Bird Pricing Ends 8/25/25 (Regular $50, Students $35) | Venue by 4M
Presented by Ann Arbor SPARK.

Dive into the future of sustainability with experts leading the charge in climate tech, green infrastructure, and circular economies. In partnership with the City of Ann Arbor, we’ll also honor Green Business Challenge participants who are walking the walk when it comes to eco-conscious operations. If you care about business and the environment, this is your space.

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Sustainable Future Forum Speakers

Plus more being announced soon!

Biography

Beth Gibbons

Director

Washtenaw County Resiliency Office

Beth Gibbons brings a unique blend of regional passion and national and international experience working on climate resilience. For over fifteen years, Beth has focused her career on how to make climate information usable and useful and building programs and organizations that recognize the unmatched expertise that communities and individuals have about their own risks and resources.

She was an author of the 5^th National Climate Assessment, a member of the Federal Advisory Council on Climate Adaptation, and a sustainability commissioner in her beloved hometown of Ypsilanti.

She advocates for a perspective that recognizes the risks communities face, but also pushes leaders to realize that climate change presents opportunities for the region to grow and thrive. In August of 2024 became the Inaugural Director of the Resiliency Office for Washtenaw County, MI.

Beth Gibbons
Washtenaw County Resiliency Office

Biography

Dunrie Greiling

Founder and Principal Consultant

Scientific Ink

Dunrie Greiling, Ph.D. is the founder and principal consultant at Scientific Ink, where she helps science- and mission-driven organizations grow and thrive. She brings deep experience in product marketing, customer discovery, and go-to-market strategy to early- and second-stage ventures, especially in sustainability and the life sciences.

Following last year’s Sustainable Future Forum, Dunrie co-founded the Sustainability & Innovation Meetup with William Crane. The group meets monthly in Ann Arbor, connecting professionals who are building a more sustainable future.

Earlier in her career, Dunrie served on the leadership teams of two University of Michigan spinouts: as VP of Marketing at BlueConduit, an AI company helping cities replace lead service lines, and as Chief Product Officer at Court Innovations, the developer of the online dispute resolution platform Matterhorn. She has also taught Entrepreneurial Marketing at the University of Michigan’s College of Engineering.

Dunrie holds a Ph.D. in plant ecology from the University of Michigan and is a lifelong Michigander who finds joy in the water, woods, and wildlife of the Great Lakes region—especially the frogs.

Dunrie Greiling
Scientific Ink

Biography

Penelope Moskus

Principal and Senior Environmental Scientist

LimnoTech

Penelope Moskus is a Principal and Senior Environmental Scientist with 30 years of experience. Penelope co-directs LimnoTech’s corporate water stewardship practice area, helping clients develop strategies, guidance, and tools to reduce water-related risks and supporting clients with water stewardship program implementation. She advises clients on project selection, has evaluated volumetric and complementary benefits of hundreds of potential and funded projects, and annually supports corporate reporting for numerous companies. Penelope has supported a major corporation’s replenishment program for 15+ years, including strategy development; development of replenish guidance; quantification and reporting of replenish benefits; validation, verification, assurance, and advising on internal audits. She also supports global and local NGOs, food and beverage companies, energy providers, high-tech companies, agricultural providers, and supermarket chains. Penelope contributed to a landmark paper on Volumetric Water Benefit Accounting (VWBA) and is one of the authors contributing to an update (VWBA 2.0). She has piloted Water Quality Benefit Accounting (WQBA) and is a Professionally Credentialed Specialist Consultant for the AWS Standard.

Penelope works at LimnoTech’s Corporate Headquarters in Ann Arbor, Michigan.

Penelope Moskus
LimnoTech

Biography

Charlene Zietsma

Erb Institute
School for Environment & Sustainability

Ross School of Business
University of Michigan

Charlene Zietsma is the Max McGraw Professor of Sustainable Enterprise at the Ross School of Business and the School for Environment & Sustainability at the University of Michigan, and Faculty Director of the Erb Institute for Global Sustainable Enterprise. Professor Zietsma’s award-winning research focuses on social innovation: the individual, organizational and collective efforts to make significant, large-scale change in the context of sustainability and social justice issues. How do businesses and industries move toward more sustainable practices? How do multistakeholder groups negotiate new governance arrangements across values divides? How do entrepreneurs and social movements use emotions and framing to promote new ideas and practices? How do individuals and organizations overcome resistance to change? Professor Zietsma has published and lectured extensively on these topics.

Charlene Zietsma
Erb Institute, University of Michigan

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